From our archive is a terrific conversation with Kyle Roof about SEO. In it he addressed some common misperceptions about Google.
For example, many people think Google reads a web page as a human would. Google is not able to do that, it isn't pulling meaning from your content. It is an algorithm looking at your content not from an editorial quality perspective, but a mathematical one looking to see if you check off the boxes in the formula.
About Kyle Roof
Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.
#914 Seven Figure Sales Teams
#913 - Creating Content for People With Short Attention Spans
#912 Lessons from Retail
#911 Building Community
#910 - Smats, Guts, Luck and Friends
#909 Use AI for Your Home Page
#908 - Do You Have a Peer Group? You Should
#907 Evaluate and Embrace New Technology
#906 Let AI Tell Your Story
#905 I Love Evergreen Content
#904 Navigating Growth Amid Economic Uncertainty
#903 Learn to Harness Chaos
#902 A Different Perspective
#901 The Key to Success is in the Implementation
#900 Go to The Gym
#899 Managing Good and Bad Stress
#898 Discover Productivity Hacks
#897 I Wrote a Book
#896 Build Trust by Letting People See the Real You
#895 Don’t Write Bad Blog Posts
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