DMOU: Destination Marketing Organization University
Business:Management & Marketing
Visit Alexandria CEO Patricia Washington joins DMOU for a wide-ranging conversation that focuses on the transformation of her destination. From ensuring a more representative marketing message to flipping the historically heritage-facing brand to a hipper rendition of the community's primary strengths, you'll hear how the DMO and its partners are capitalizing on a more recent heritage that is more compelling for today's consumer that is searching for the truth. And, answering a rare fourth question, Patricia shares her suggestion on how her peers can capture this moment in time and turn it into something special.
Don Welsh: The Future of Destinations International
Monica Smith: Achieving Success on Capitol Hill...and at Home
Julie Saupe: Developing a Sensational Organizational Culture
Mike Gamble: The DNA of Tommorow's Destination Leaders
John Lambeth: Tourism Improvement Districts
Jennifer Wesselhoff: Transitioning to Sustainabilty
Jason Fulvi & Craig Davis: Preparing for the Big Chair
Cleo Battle: Successfully Mitigating the Loss of a Convention Center
Mya Surrency: Expanding Your Meetings Marketing to Incorporate Economic Development
George Tzougros: The Power of the Arts in Place Making
Jack Johnson: Destination Marketing as a Community Shared Value
Julie Pingston: Developing a Sensory Sensitive Destination
Greg DeShields: The Power of PHL Diversity
John Groh: Evolving Beyond Just Destination Marketing
Katie Cook: Next-Gen Trends in Digital Destination Marketing
Bill Baker: The New Imperative of Place Branding
Deb Archer: No Fear Advocacy
Spero Batistatos: A DMO that Markets to Future Residents
Linda John: The NextGen Visitors Center
Amir Eylon: Getting Inside the Minds of Consumers & Residents Alike
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