The 10 Minute Healthcare Marketing Podcast
Business:Marketing
Quote of the Day: “Be not afraid of life. Believe that life is worth living, and your belief will help create the fact.” – William James
Should you do your own online marketing, or hire someone to do it for you?
50 Hours to Learn the Basics: Are you willing to spend 50 hours minimum (200-300 hours preferably) to learn the basics of SEO and online marketing?
Comprehensive SEO Campaign: Are you willing to put together a comprehensive SEO campaign and follow it?
1000 Words Every Week: Are you willing to write at least 1000 words weekly, optimize those words, and then publish them in a blog post form?
Industry Trends: Are you willing to dedicate at least 10 hours per week to reading up on industry trends?
Review of Local Citations: Are you willing to go through your local citations (monthly at minimum) to ensure that they’re correct?
Relationship Building: Are you willing to build relationships with other websites?
Content Creation: Are you willing to commit at least 10 hours per week to creating original content?
Hiring: Are you willing to outsource for the content that you can’t produce yourself (such as videos and graphics)?
Editing: Are you willing to edit and proofread the content that others have produced for you?
Review of Google Analytics & Reports: Are you willing to spend at least 10 hours per month reviewing your Google Analytics and Google Search Console Reports? These reports provide a lot of valuable information such as where your traffic is coming from, what pages they’re landing on, if they’re visiting other pages, the clickthrough rate for those queries, etc.
Implement Changes after Review: Are you willing to implement new changes to your SEO campaign after reviewing the information provided by your reports?
Results vs. Expectations: Are you humble enough to admit when the results you’ve received did not line up with the expectations you had?
Be sure to consider the cost vs. the reward when you are deciding whether you’d like to do your own online marketing and SEO or if you’d like to hire an agency to help.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/064
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes
7 Questions to Ask a Potential SEO Company
Going Beyond #1 Rankings
5 Unique Backlink Opportunities to Boost Your Dental SEO Efforts
7 Creative Ways a Dentist Can Market Their Practice
8 Internet Marketing Mistakes Dentists Make
Four Ways a Doctor Can Diversify Their Online Marketing Strategy
Developing Your Own, Unique Content Marketing Strategy
17 Ways to Improve Your Search Engine Rankings
5 Ways You Can Hurt Your Local SEO Efforts
How can business directory listings help your online presence?
The 5 Essentials of Marketing Your Practice Online
7 Tips for Choosing an SEO Company
8 Ways You Can Succeed With Email Marketing
SEO: How Much Does it Cost?
How You Can Create Raving Fans for Your Practice
10 Problems Doctors Have With Pay Per Click and How to Fix Them
Build Your Practice by Doing This
10 Problems Dentists Face With Social Media
7 Ways to Stand Out From The Competition
5 Qualities of a High Converting Dental Website
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