In today's episode Matt is joined by the coach to the advisors, Stephen Wershing of Client Drive Practice. Together, Matt and Stephen discuss the important difference between a target market and niche. While everyone has a target market (that is a group of people you are specifically trying to attract to your practice), many advisors are still falling short of developing a strong and sustainable niche in their target market. A niche on the other hand is a unique experience you create to attract some of the individuals in your target market. Stephen and Matt dive into the particulars of what it takes to develop a strong and viable niche to drive people to your firm, and develop a strong referral marketing system.
LINKS: LinkedIn | Becoming Referable Podcast| The Client Driven Practice | Stop Asking for Referrals
Episode 213 - How to Develop Your Executive Presence — With Steve Kosch
Episode 212 - PR Strategies That Get Advisors the Most Attention — With Warren Weeks
Episode 211 - Business Tips for a Dialed-In and Successful 2020
12 Days of Marketing - Episode 12 — The Best Tips From Our 12 Days of Marketing Series
12 Days of Marketing - Episode 11 — Best Practices for Showcasing Your Expertise on Social Media
12 Days of Marketing - Episode 10 - How to Create Your Powerful Hook
12 Days of Marketing - Episode 9 — 9 Ways to Become a Good Podcast Guest
12 Days of Marketing - Episode 8 — 8 Ways to Retain Your Audience
12 Days of Marketing - Episode 7 — 7 Ways of Self-Marketing for Advisors
12 Days of Marketing - Episode 6 — Podcast Coaching Tips
12 Days of Marketing - Episode 5 — How to Think of In-Demand Podcast Topics Now
12 Days of Marketing - Episode 4 — 4 Benefits of Niche Marketing for Advisors
12 Days of Marketing - Episode 3 — 9 Best Practices for Building Your Marketing Team
12 Days of Marketing - Episode 2 — 2 Ways to Keep Your Prospects Engaged During the Sales Process
12 Days of Marketing - Episode 1 — 1 New Marketing Strategy: Micro-Influencer
Episode 210 - Make Your Story The Message with Chris Smith
Special Mini Series: 3 Part Research Series - Study Results of High-Net-Worth Breadwinners: Episode 3
Special Mini Series: 3 Part Research Series - Study Results of High-Net-Worth Breadwinners: Episode 2
Special Mini Series: 3 Part Research Series - Study Results of High-Net-Worth Breadwinners: Episode 1
Episode 209: How to Become a Great Podcaster— With Tim Wohlberg
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast