Marketing Technology Podcast by Marketing Guys
Business:Marketing
In this episode, Elias has an interview with Jan-Benedict Steenkamp at the University of North Carolina in Chapel Hill. He is an authority in the field of branding. Jan-Benedict is a keynote speaker, author of Retail Disruptors, Global Brand Strategy, Brand Breakout, and Private Label Strategy.
During the chat, we talk about the relationship between branding and marketing technology. Topics we cover include:
During the interview, we talk about the study Managerial metric use in marketing decisions across 16 countries: A cultural perspective. The full study can be found here.
LinkedIn Jan-Benedict Steenkamp:https://www.linkedin.com/in/jan-benedict-steenkamp-bb535ab/
Discover the books published by Jan-Benedict Steenkamp: http://www.amazon.com/author/jbsteenkamp
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
How to grow your business during fast changing times (episode 2)
Marketing & Sales during fast-changing times (episode 1)
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E56: How to get the human factor back in customer contact by automation- Interview Wayne Tuck, Pegamento
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E54: Smart marketing and business tips for start-ups in tech - Interview Ellen Bark, Co-founder Collider
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E48: How to organize your best webinar ever! - Interview Daan Schmidt CEO @ Schmidt Communications
E47: Don't talk about customers, start talking to them! - Interview Michelle Huff, CMO @ UserTesting
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