Carolyn Patrick dropped by for a conversation about one of my absolute favorite topics—niche marketing. Carolyn’s a seasoned consultant and non-executive director hailing all the way from Australia, bringing a wealth of experience in customer brand and marketing across diverse industries like banking, wealth management, insurance, retail, and government.
To explain why she thinks it’s crucial for businesses to identify their niche Carolyn shared a personal story of working with specific niche markets like the police and emergency services, highlighting the power of understanding your audience to tailor messaging and develop products and services that truly resonate. She emphasizes the importance of connection and the ability to get into the heads of your customers for high retention rates.
#699 Presentations Made Simple
#698 Marketing Wallpaper
#697 Your Message Matters
#696 Use Data to Drive Content
#695 You Can Not Be All Things to All People
#694 Change Your Sales Process with Four Little Words
#693 Don’t Drive Looking in the Rear View Mirror
#692 Ideas are Free
#691 Batteries Not Included
#690 Embrace the Chaos
#689 The Non -Fiction Brand
#688 Sales Questions
#687 Life Beyond Social Media
#686 Tools and Tips to Manage Digital Productivity
#685 It Takes More to Get High
#684 Sell More with Good Design
#683 Make Visitors Feel Welcome
#682 Ahead of the Pack
#681 Is a Franchise Right For You?
#680 Blogging Takes Time
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