Today, companies want you to believe that they are not just selling a car, shampoo, or a pair of jeans, but rather they are fighting for gender and racial equality in an attempt to connect with millennials who are willing to spend more money on socially conscious products. Brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising.
Companies want consumers to believe that this is not simply about commercial gain rather, openly advocating for social issues is a communication of what the company stands for.
But what happens when people who work for these companies have a very different lived experience of the brand. Are companies that espouse values of inclusion, diversity, and equality walking the talk? Or is this just more woke washing? On today’s episode, inclusion experts and consultants Erin Dowell and Marlette Jackson will share the signs your company and even you might be engaging in woke washing and what the costs of this are. Also, we will address what you and your organization can do to get real about equality.
Michelle King: How To Get More Women In Power And Keep Them There
Casey Welch: What The Generation Z Wants
Justyn Hintze: Surviving a Hostile Work Environment
Benjamin Mertz: How To Heal Racism
Jessica Teresi: A Survivor's Guide
Pamela Fuller: Unconscious Bias Training Does Not Work, Here’s How To Fix It
Rita Clifton: Imposter Syndrome
Edward Hess: How To Make Your Workplace Human
Frances Frei: How To Tell If Your Workplace Is Toxic
Robin Ely: COVID and the Need for Family Friendly Leaders
Laura Johnson: Perfection Fatigue
LT Ladino Bryson: The Real Cost of COVID-19
Mónica Ortiz Uribe: Femicide - A Shadow Pandemic
Alex Knoll: The Ability App
Susan David: Emotional Agility
Dave Jakubowski: White Male Allies
Kimberly Perkins - Aviation: A Case Study on Inequality
Jodi Geddes - Flexible Work Is The Future: Insights From A New Study
Kevin Dolan - Diversity and Inclusion Wins: How Businesses Can Outcompete Their Peers
Create your
podcast in
minutes
It is Free
Voices of Misery Podcast
House of Whimsical Terror
Just Dumb Enough Podcast
Stuff You Should Know
Timcast IRL