NONFICTION BRAND™ w/DP Knudten
Business:Marketing
Orbit Media’s Andy Crestodina joins host D.P. Knudten for a look back into Andy’s Liberal Arts background, their mutual love and respect for Mark Schaefer, and an in-depth discussion about the difference between authenticity as a strategy vs. being authentic as an everyday lifestyle.
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The NONFICTION BRAND podcast is hosted by D.P. Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of D.P. and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach D.P. Knudten at:
Email: dpk@collaboratorcreative.com
Website: collaboratorcreative.com / dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2019 D.P. Knudten LLC - all rights reserved
E051 “For me, it’s just a really good vetting mechanism…”
E050 “I think I got 6 pieces of micro content out of that 15 minute vlog.”
E049 “How have you gone from zero to 600 so quickly?”
E048 “Let me try and do that…and I hate it. It was…God awful.”
E047 “It's a great day when you learn by reading your own blog.”
E045 “…important for employers to be asking…what is it that you value…?”
E044 “You know, it's human nature to want that connection…”
E043 “…you’re not just looking for someone with this skill set that you need…”
E042 “…business brand…personal brand—how do the two work together?”
E041 “…it's probably a better way to build a relationship…”
E040 “…and they’re like ‘Oh, you’re Sarah from LinkedIn…”
E039 “…I would have bought my name as a URL long ago…”
E038 “…the most important part of marketing is still getting the sale…”
E037 “I call it your first ‘Content Language’…”
E036 "…when you're curating an online brand..."
E035 “So it’s reputation. It’s image. It’s content you have out there.”
E034 "…you could walk down the street and provide a fresh set of eyes, fresh set of ideas."
E033 “Because the game isn’t just posting for the sake of it…”
E032 “…as a social platform, I would take LinkedIn over and above Facebook and Instagram.”
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