The Passle Podcast - CMO Series
Business:Marketing
With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority or project that needs to be completed ASAP. That is the reality of today's legal marketing teams and the reason behind this week’s topic on the CMO series - Agile Marketing.
Ed Lovatt is lucky to explore this subject with Lynn Tellefsen-Stehle, Co-Founder and Chief Strategist at Structura Strategy Group and former CMO and Senior Marketing Leader for Wilentz, Goldman & Spitzer, Cahill Gordon & Reindel and Dentons.
Ed and Lynn cover:
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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