Diane Wiredu is the founder of Lion Words, a brand messaging strategy consultancy with which she aims to stop you from sounding like everybody else. She wants to make sure you have product/message fit and a strategy to save you from drowning in a "sea of sameness".
This episode is sponsored by Product People. If you’re a company founder or product leader who needs to get a product management team up and running quickly or cover parental leave check out Product People. They’ve got a thriving community and 40 in-house product managers, product ops pros, and product leaders. They onboard fast, align teams and deliver outcomes. Check out Product People to book a free intro chat and quote code OKIP to get a 5% discount.
People within a company often can't see the wood for the trees. They know too much and don't understand how complex their messaging has become. Having an independent audit can help to understand what doesn't work.
Messaging is WHAT you say about your product, copywriting and brand voice is HOW you say itMessaging is more than just words. It's a strategy informed by company values, overall positioning & ideal customers. It helps people understand why they should care about your product
Successful messaging strategy looks different for each company but there are some things they have in common:✅ Clarity - Everyone should know what you do consistently
✅ Ease - Don't try to say too much or confuse people
✅ Relevance - Resonates with your audience's needs
Diane has her ROAR (Research, Opportunity, Assembly, Review) framework, which of course has hard outputs. But so much of the benefit is the clarity & alignment you get through going through it.
Messaging strategy is a top-down effort and not just marketing fairy dustMessaging is based on some of the fundamentals of the company, including its mission, vision & strategy. It needs deep leadership involvement as well as a cross-functional group from around the company
Contact DianeYou can connect with Diane on LinkedIn, or check out Lion Words.
Inside the Mind the Product Acquisition - Why Now & What’s Next? (with James Mayes, Evangelist @ Pendo & Co-Founder @ Mind the Product)
Developer Relations & Product Management - Friends or Foes? (with Tessa Kriesel, Head of Platform DevRel @ Snap & Wesley Faulkner, Head of Community @ SingleStore)
Using Solution Tests to Make Sure You’re Building Products Users Want (with Jim Morris, Founder @ Product Discovery Group)
Building Life-Centred Products with Collaborative Product Discovery (with Sophia Höfling, Co-founder & Head of Product @ Saiga)
Using the Power of Community to Grow Your Startup (with Anna Maste, Founder @ Boondockers Welcome & Subscribe Sense)
Pragmatic Digital Transformation in Traditional Industries (with Dan Chapman, Director, Product Line Leader @ Merck)
Understanding & Interrupting Cognitive Biases in Product Design (with David Dylan Thomas, Author ”Design for Cognitive Bias”)
Building Disruptive Products by Harnessing Power Users (with Moustapha Seck, Founder @ Fluid)
We’re All Responsible For Accessible Product Design (with Holly Schroeder, Senior UX Researcher & Accessibility Advocate)
Aligning Teams with Data & Finding Your Second Product/Market Fit (with Matt Arbesfeld, CEO & Co-Founder @ LogRocket)
Supporting Product Managers & Standing Up for the Value of Product Management (with Princess Akari, founder @ PeopleInProduct)
Adventures in Product Management (with Dan Olsen, author ”The Lean Product Playbook”)
Getting On Top Of Your User Stories & Requirements (with Richard Awe, founder @ Requstory)
Escaping the Build Trap with Product Operations and Strong CPOs (with Melissa Perri, author ”Escaping the Build Trap”)
Climbing the Product Management Career Ladder ... and Working Out if it’s For You (with Katerina Suchkova, Founder @ Ahead of Product)
Build High Growth Products by Following the Product Science Success Path (with Holly Hester-Reilly, founder @ H2R Product Science)
The Importance of Getting Your Product Launches Right (with Derek Osgood, Founder & CEO @ Ignition)
Standing Up for Diversity & Inclusion When No One Looks Like You (with Merina Khanom, Product Manager @ BBC iPlayer)
Getting Strategic to Land Your First Product Management Job (with Crystal Parker, Product Manager & Entry Level Career Coach)
Test Business Ideas Ethically by Experimenting With, Not On, Customers (with David Bland, Co-author ”Testing Business Ideas”)
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money