In this captivating episode of TheInquisitor Podcast Interview, join host Marcus Cauchi as he sits down with renowned marketing expert Mike Maynard to delve into the world of B2B marketing. Uncovering the blind spots and debunking common misconceptions, they explore the true essence of effective marketing strategies. Get ready to shift your perspective and rethink what's possible in the realm of business growth.
In this thought-provoking conversation, Mike Maynard and Marcus Cauchi tackle five meaty points of interest. They discuss the importance of focusing on outcomes rather than the amount of hard work put into a project. They challenge accepted marketing opinions and emphasize the need for tailored approaches that consider individual markets and audiences. They also shed light on the power of testing and encourage marketers to explore new avenues for lead generation. Plus, they highlight the significance of aligning marketing goals with overall business objectives.
Before you hit play, take a moment to ponder these powerful questions: How well do you truly understand the blind spots in your marketing strategies? Are you too focused on the work itself rather than the desired outcomes? Are you open to testing and exploring new approaches to generate leads? Prepare to challenge your beliefs and expand your horizons as Mike Maynard and Marcus Cauchi provide eye-opening insights into the world of B2B marketing. After listening, you'll be equipped with fresh perspectives and empowered to revolutionize your own marketing efforts.
Contact Mike on linkedin.com/in/mikemaynard
Website: NapierB2B.com (Company)
Twitter: Mike_Maynard
--
Do you want to raise your performance and experience permanent improvements in the next 30 days?
https://mailchi.mp/laughs-last.com/satp
Complete my selling strategy audit to see how you compare with the world's top 4% performers and how you can move the needle to the right to perform more like them. No pressure. Free 30 minute consult. You'll have to ask me if you want more coaching. I won't sell it to you. You will ask for help if and when you're ready and you don't need any pressure from me to know if you need my help.
Udi Ledergor, Gong. The Best Salespeople: Insights from of millions of live interactions.
Allan Adler Ecosystems Relationships and Partnerships
Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs
Understanding The Curse and The Gift of Neurodiversity as an Employee and and Employer
What is The Global Power Index and What Can It Tell Us About What’s To Come?
Excellence is a Habit. No One Is A Natural Born Anything.
What if it’s More About Answers that Motivate Curiosity and Inspire?
Why, with >12,500 technology providers serving Sales and Marketing are results getting worse?
How Wonder & Curiosity Inspire Us, Challenge Toughens Us, and People Make Us
What’s The Real Purpose of Enablement and Why’s it Done so Badly?
Why Is Outbound So Broken And What Can You Do To Fix It?
How Bad Culture Hurts Profits And Makes You Toxic as a Long Term Employer?
Why you should fear the man who has practiced one kick 10,000 times
How Do You Create a Good Product Led Growth Strategy?
Work Hard, Play Hard: 7 Powerful Lessons You’ll Love from the World of Gaming
Why Success Isn’t the Goal; Why Sustained Success is the Goal?
How Do You Attract Profitable Lifetime Customers Who Remain Loyal and Refer You Clients?
Happy Partners Mean Happy Customers. How To Attract, Develop And Grow Happy Partners?
How Do The Best Managers Build Trust and a Culture of Cooperation?
Have You Heard The 12 Proven Ways To Capture Customers For Free?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money