The world of applied behavioral science has never been better. So how do you get your foot in the door to have a career in the field? You may be surprised to learn that it doesn’t have to involve getting a PhD. Merle van den Akker discusses her career journey from academia into the corporate world, and what we can learn from it.
Merle van den Akker grew up in the Netherlands and studied in the UK before moving to Australia to start her current job at the Commonwealth Bank. Though she got a lot out of her PhD studies, she realized the academic system was not a good long-term fit for her. While in her PhD, Merle started the blog "Money on the Mind" which has allowed her the opportunity to interview nearly 200 leaders in the field of behavioral science and finance.
Having seen the world of behavioral science through the academic lens and now through the corporate lens, Kurt and Tim chat with Merle about how important a PhD is in the field (hint, it’s not!) But Merle gives her advice for all rising behavioral scientists and the many ways to incorporate behavioral insights into all fields of work. For those with behavioral science skills and knowledge, application can be used across many functional areas of an organization from marketing to HR to product development.
We also delve into Merle’s current work in finance. Financial solutions have a reputation of not being very human-centric and are difficult for people to navigate. Applying behavioral science and human-centered design can help transform these systems from within and take account of the cultural factors that influence our finances.
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Topics
(3:49) Welcome and speed round questions.
(5:06) Do you need a PhD to work in Behavioral Science?
(9:10) The real reason Merle pursued a PhD.
(16:07) The taboo around talking about money.
(19:24) Always leave your credit card at home.
(24:13) The journey from academia into industry work.
(28:26) Advice for people who are in PhD programs.
(31:41) Money on the Mind.
(40:54) What music does Merle listen to?
(45:17) Grooving Session with Kurt and Tim on applied behavioral science.
© 2023 Behavioral Grooves
Links
CBA Bank: https://www.commbank.com.au/
Money on the Mind: https://www.moneyonthemind.org/about
Merle Van Den Akker’s book, “The Ultimate Guide To Doing a PhD”: https://amzn.to/3NZa1f2
Annamaria Lusardi: https://www.annamarialusardi.com/
Elif Incekara-Hafalir and George Lowenstein (2009), “The Impact of Credit Cards on Spending: A Field Experiment”: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1378502
Keith Wilcox, Lauren G. Block and Eric M. Eisenstein (2011) “Leave Home Without It? The Effects of Credit Card Debt and Available Credit on Spending”: https://www0.gsb.columbia.edu/mygsb/faculty/research/pubfiles/5688/wilcox_leave_home.pdf
Matthew D. Hilchey, Matthew Osborne and Dilip Soman (2021) “Does the visual salience of credit card features affect choice?”: https://www.cambridge.org/core/journals/behavioural-public-policy/article/abs/does-the-visual-salience-of-credit-card-features-affect-choice/BBD44889AEE0C6070F994FECFFCAB71F
Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves
Musical Links
Flume “Go”: https://www.youtube.com/watch?v=Wypxk5H8kmE
Grooving on Goals: The Magic of Goals [Republish: Episode 27]
Groove Track | Why It Takes More Than Willpower To Reach Your Goals
Why Random Rewards Feel So Much Better Than Earned Ones with Richard Shotton
Want Marketing That’s Effective? Use a Behavioral Science Perspective | Nancy Harhut
Can Psychology Tell Us What Makes A Good Life? With Paul Bloom, Part 2
Psychology: Should Freud Still Be On The Syllabus? Paul Bloom, Part 1
What Do You Really Want? Understand The Desires We All Share | Charlotte Fox Weber
How One Small Word Can Transform Our Motivation, Success And Relationships | Jonah Berger
A Guide To The Ambitious Future of Behavioral Science with Michael Hallsworth PhD
Surprising Ways To End Poverty and Solve Climate Change with Erik Angner PhD
Why You Don‘t Need to be Powerful to be Influential | Vanessa Bohns [Republish]
You Work. You Parent. But Can You Also Thrive? | Yael Schonbrun PhD
The Tools You Need To Embrace Uncertainty | Nathan Furr and Susannah Harmon Furr
How To Frame Incentives To Drive The Desired Behavior | James Castello
The Myth of the “Relationship Spark” with Logan Ury, featuring guest appearance by Christina Gravert, PhD [Republish]
Why Resilience Is More Than Just Bouncing Back | Gabriella Rosen Kellerman MD
Why Human Connection Is The Key To Effective Branding | Matt Johnson
Why The Best Choice Can Sometimes Be An Imperfect Choice | Michelle Segar PhD
Top 2 Tips on How to Read a Book Quickly
How Behavioral Science Can Tackle Misinformation And Obesity | Evelyn Gosnell
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