The Passle Podcast - CMO Series
Business:Marketing
In this episode of the podcast, Eugene McCormick is joined by Kimberley Rennick, Chief Marketing & Business Development Officer for the Americas at Allen and Overy.
Eugene and Kimberly discuss the art and science of marketing and how marketers are using data alongside market knowledge to deliver the right content to the right people at the right time.
Episode 8. Rippan Vig on how Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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