Owning a business is lots of fun. There are all sorts of reasons you do it. But at the end of the day. It's about the cash. Alvin Narsey considers cash a fundamental metric for any kind of business. Many business owners who fail to manage their cash end up in this situation: Sales and revenue are up, but when they look in our bank account there's no cash. So they wonder where all the money has gone.
If your business is tripping along at a much greater pace than what you've anticipated, having an idea of where the the cash flows through your business is super important. It gives transparency to your business. And fixing your cash flow leads to a whole heap of other improvements in your business
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