Marketing Technology Podcast by Marketing Guys
Business:Marketing
On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired.
Caspar shared how Zappar's innovative technology helps make QR codes more user-friendly for those with partial or no vision. Instead of traditional QR codes, which rely on visual cues, Zappar's codes use audio feedback and tactile touch to help users identify the codes and access the content.
As Elias pointed out, this technology has enormous potential for marketers and businesses. Not only does it help make their campaigns more inclusive, but it also opens up a whole new market of potential customers who might have been overlooked in the past.
Overall, it's clear that Zappar's work in this field is making a real difference in the lives of the blind and visually impaired, while also offering exciting possibilities for marketers looking to tap into a previously untapped demographic. It's a truly inspiring use of technology in the world of marketing that deserves more attention and recognition.
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
LinkedIn Caspar: https://www.linkedin.com/in/caspar-thykier/
Website Zappar: https://www.zappar.com/zapvision/
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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
E26: Marketing Technology at a start-up - Interview Yves Neidlinger - Founder & CEO at Culinarylocal.com
E25: 2019 Trends in marketing automation - Interview Nina Church - VP Marketing @ Act-On
E24: Personalized interactive content - Interview Nick Mason- CEO & Founder at Turtl
E23: Beyond Email Marketing - Interview Peter Bell - VP EMEA Marketing at Marketo
E22: Wekelijkse update met marketing technology news (Elias Crum en Mark van Horik)
E21: Interview with the Godfather of Martech Scott Brinker - VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, Program Chair of MarTech
E20: How to effectively use mobile in your marketing technology mix - Interview Bill McDaniel, mobile march specialist-
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E18: How to avoid mistakes when selecting marketing automation - Interview Henrik Becker (Marketing Director at Net-Results Marketing Automation)
E17: Wekelijkse update met marketing technology news (Elias Crum en Mark van Horik)
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E9: Trends in Marketing Automation - Interview with Bill Pierznik (Act-On Software)
E8: Data is het nieuwe goud - Interview met Levi Witbaard (OBI4wan)
E7: Best practices in e-mailmarketing - Interview met Robert Rebergen (E-Village)
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