[204] When running a salon, gaining new clients, saving money and generating more revenue tend to be top priorities. But as the world faces a global climate change crisis, clients want to contribute their dollars to businesses making a change and giving back to the earth — not contribute to 877 pounds of waste being created every single minute*.
Just in time for Earth Day on April 22nd, this week's episode features co-founder of The Salon Movement (@salonmovement), James Alba, who also runs the B Hive (@bhiveorganic), a one of a kind salon focused on sustainable beauty for the industry and the environment. Certified Gold with Green America, Platinum with the Green Business Bureau and Winner of the International Eco Salon Contest, it has grown an international reputation for its leadership in organic beauty. Get insights into the grassroots movement of sustainability-conscious Davines stylists and salon owners, the benefits of going green and what sustainable practices you can integrate into your salon's business model as of today. See how you can grow your business while being an industry leader and making a difference.
* Statistic source: Green Circle Salons.
Links:
Become a Green Circle Salons member: https://greencirclesalons.com/
Join the Salon Movement: http://thesalonmovement.com
Learn more about the Beauty Business Reset: https://beautybizreset.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
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Read the transcript, or click here to learn more about Phorest Salon Software.
Jay Williams on the Difference Between Satisfied & Loyal Clients, and Why It Matters
Charlotte Bradshaw & Leslie Healy on the Power of Networking
April Monthly Round-up
Live From the #SalonSummit Roadshow: Building Sustainable Businesses
Steve Gomez on Interdependent Leadership & Holding Empowering Meetings
Kati Whitledge on Creating Digital Sales Funnels to Drive New Clients to Your Salon
Katie Lowndes on the ABC’s of Hosting a Successful Salon Retail Event
March Monthly Round-up
Ryan Power on Using the Blurred Lines Between Personal & Business Personas as a Marketing Advantage
Steve Gomez on Listening to What Your Salon’s Numbers Are Telling You & Coaching Accordingly
February Monthly Round-up
Ronan Perceval & Nuala Maguire on How Rebooking SMS Prompts Help Retain an Extra 6% Clients
Sinead Carroll & Jay Williams on the Salon Owners Summit Roadshow, Building Trust & Leaving Your Mark
Phil Jackson on Using Facebook Messenger to Drive Conversations With Salon Clients
January Monthly Round-up
Lessons From Over 20 Years of Salon Marketing (Live Panel Discussion)
Jo Fairley, Ryan Holiday & Christina Kreitel on Powering up (Live From the Summit)
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