From Voldemort to Vader, Science Says We Prefer Fictional Villains Who Remind Us of Ourselves

https://www.psychologicalscience.org/news/releases/fictional-villains-allure.html

As people binge watch TV shows and movies during this period of physical distancing, they may find themselves eerily drawn to fictional villains, from Voldemort and Vader to Maleficent and Moriarty. According to new research published in the journal Psychological Science, people may find fictional villains surprisingly likeable when they share similarities with the viewer or reader.