An interview with Brendan McAdams. Brendan is a long time Enterprise SaaS salesman and author of "Sales Craft", a book he hopes will help salespeople and even tech founders get better at selling their products. Brendan is keen to stand up for the sales team, the value they add to customer relationships, and work out how we can make sure sales & product teams can work together more effectively.
We speak about a lot, including:
And much more!
Buy Sales CraftVisit Amazon or Goodreads for more info.
Contact BrendanYou can find Brendan on BrendanMcAdams.com or Twitter
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