Whether you’re well versed in email marketing or whether you are a newbie - how much do you really know about what it takes to succeed at email marketing?
Join us as Matt talks to Gabriella Rapone about the common misconceptions of email marketing and how we as business owners can get our email game on point and optimise email for profit.
Gabriella Rapone, of Email Maverick, is specialised in email marketing for eCommerce businesses. Her expertise is engagement, open, click and deliver to Inbox. She sent over 100 million emails during her career. Gabrielle has run and owned her own email service provider for over seven years, having consulted for brands like As Seen On TV, United Online, and Classmates. She is also the author of a book about email marketing, "Hit in the Inbox".
Takeaway #1. Your ability to get more email opens and Inbox is based on your Email Reputation.
Takeaway #2 The place of email in the online world is just a display media as it gets users from point A to point B.
Takeaway #3 Protect your email reputation by engaging your subscribers. Engage your subscribers by selling the click.
Connect with Gabriella Rapone
Email Maverick Website
Show Links
Hit the Inbox (Book)
Sponsors
Kurious Digital
Links to other platforms where this podcast is available
Apple Podcasts
Stitcher
Spotify
#58 - How Automation Can Help Your Business
#57 - How Bots Can Help Grow Your eCommerce Business
#56 - Personalising the Customer Journey to Increase Lifetime Value
#55 - How Long Does It Take To Make Money With Your eCommerce Startup?
#54 - Optimize Conversion Rates Using Buyer Psychology
#53 - How To Improve Your Omnichannel Customer Service
# 51 - How Not to Waste a Bunch of Money on Crappy Ad Campaigns
#50 - Is Amazon Right for Your Digital Business?
#47 - What are you taking from 2020 into 2021? (Part 2)
#46 - What are you taking from 2020 into 2021? (Part 1)
#45 - Top Content and Marketing Advice for Your Online Business This Christmas
#44 - What to Expect From a COVID Christmas
#43 - Is Your eCommerce Site Ready for Christmas 2020?
#42 - How to Convince Customers to Buy From You Instead of Your Competition
#41 - How to Use Pinterest for Selling on Etsy
#40 - How to sell your eCommerce business
#39 - How to Take Small Steps to Grow Your eCommerce Profits
#38 - How To Prepare For Black Friday and Cyber Monday
#37 - How To Improve Your Website With Behavioural Design
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle