The Sports Entrepreneurs Podcast by Marcus Luer
Business:Entrepreneurship
Lucien Boyer, a rock star with a French accent in the world of Sports marketing, with an amazing career and stories to back it up. Enjoy our journey through Lucien’s career across France, Australia and the UK, from the America’s Cup to FIFA World Cup and Coca-Cola to Louis Vuitton. Lucien has leveraged the power of major global competitions and major commercial partners throughout his career. Enjoy the stories and the learning. Plenty of it.
Key Highlights
About
Lucien Boyer is the Chairman and Co-Founder of the Global Sports Week. He is also Founding and Managing Partner of Inspiring Sport Capital, and he has now joined Fnatic as Chairman. Lucien is also serving as board non-executive Director of Groupe Le Five.
He was previously Chief Marketing Officer at Vivendi, the leading integrated media, content and communications group. Lucien has been an industry pioneer in sponsorship activation, branded content, experiential marketing, fan engagement and social entertainment.
Beyond his management role, Lucien is recognized as one of today’s leading experts in sports and entertainment marketing. He was awarded his first Gold at Cannes Lions in 2006, before serving as a member of the jury of the Branded Content & Entertainment category in 2014. He initiated the creation of the Global Sports Forum, of which he was the General Commissioner, a global debate platform around the sports industry’s future challenges. He also is the Co-Chair of the Digital Transformation & Innovation Forum at the French Chamber of Great Britain.
Lucien is a frequent speaker at many international conferences such as the Cannes Lions Festival of Creativity, Advertising Week Europe and New-York, CMO Summit, Sporsora’s annual congress and the Ivy Sports Symposium. He has also been featured in many influential media including Bloomberg TV, The Guardian and Le Figaro as well as industry journals such as SportsPro, SportBusiness and SportCal.
A graduate from ESSEC Business School, Lucien Boyer is 56 years old. He is married, has three sons and after 6 years in London, he now lives in Paris. Lucien Boyer is passionate about sailing, skiing, the Olympics and music.
Follow us on our social sites for the latest updates
Instagram: https://www.instagram.com/sportsentrepreneurs/
Facebook: https://www.facebook.com/marcusluerpodcast
LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs
Website: https://marcusluer.com
Podcast: https://marcusluer.com/podcast
To get in touch, please email us at podcast@marcusluer.com
Feel Good by MusicbyAden https://soundcloud.com/musicbyaden
Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0
Free Download / Stream: https://bit.ly/_feel-good
Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ
Patrick Murphy, "From Dublin to Taking Over Asian Football"
Razlan Razali, "From Hosting F1 To Leading A MotoGP Team"
Robert Müller von Vultejus, "From UFA, Lagardere To SPORTFIVE Again"
Chris Pepe, "Road to LA28"
Nigel Rushman, "From Major Events To Structured Visual Thinking"
Dan Ghosh-Roy, "From Music to Fight Sports"
Seven Volpone, "From Musician to Entrepreneur of Sub-cultures"
Ravi Krishnan, "From Australia to India"
Jeff Marks, "Power of Contractual Obligated Income (COI)"
Greg Economou, "Sport goes to Hollywood"
Rahul Sood, "Betting on Esports"
Patrick Sweeney, Fear Guru
Stacey Allaster, World Leader in Tennis
Papa Massata Diack, African Sports Entrepreneur
Andrew Collins, Being a Laowai Entrepreneur in China
Rainer Schuettler, From Top Tennis Pro to Entrepreneur
Dr. Marcus Elliott, From Harvard Medical School to Entrepreneur in Applied Sports Science
Dominik Schmid, FIFA in the 90s & its Legendary Agencies
David Abrutyn, From Intern to US$ 700 Million in Dry powder
John Dykes, "Becoming a Brand - A Career in Front Of The Camera"
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle