In this episode I sit down with Scott Shaffer, Growth Analytics Lead at HOVER. We discuss Scott’s marketing experience at a large versus smaller company, the value of being able to zoom in and zoom out of different sized business problems, using powerpoint effectively, defining the problem versus 'solutioning', and more. Visit HOVER's website to learn more.
Listen to my first episode with Scott here!
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Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
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Introduction to Paid Search, by Alex Sofronas
(Part 2) Hiring Greatness, with James Ramsey
(Part 1) What’s broken in your marketing machine? With James Ramsey
The Perfect Analyst, with Scott Shaffer
The Power of Data, with David Mays
Organic v. Paid Marketing, with Sid Khaitan
Marketing & Analytics at a Startup, with Connor Skelly
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