GRIT: The Real Estate Growth Mindset
Business
In 1987, Erica started working for a magazine where she worked her way up from opening the mail to being editor-in-chief. Years later, she bought this magazine from her boss only to be hammered by major players in the industry. Her business went down in flames and she was in $750,000 debt. But this didn’t stop her and she daringly decided to start a new magazine. Two years went on and her publication proved to be a great success - this was when she was dubbed as “The Magazine Lady”.
One of her clients was a realtor and an ad she made for his marketing resulted in a $10 million deal. This paved her way into the real estate world. Her passion for professionalism and education led her to take up a master’s degree in real estate. She was one of the first people to hold this title in the country.
Today, Erica is the broker/owner of the Ramus Realty Group with multiple awards under her name. She is currently the 2021 President Elect of the Reading Berks Association of Realtors. Aside from these, she is also active in the community and her family hosts exchange students to live with them from all over the world.
In this episode, we talked about:
(05:41) Why Erica refers to her brokerage as “fiercely independent”
(09:51) How a Masters Degree in Real Estate helps you understand the business at a different level
(11:58) Which tech stack her brokerage uses for lead generating, tracking and contract to close
(16:41) How being in production helps Erica inspire her agents
(18:00) The strategy that resulted to having the best August, September and October in 13 years despite COVID
(20:34) How to best motivate agents to keep dialling
(22:29) The story behind “The Magazine Lady”
(25:53) How Erica got started in real estate
(28:12) How to have work-life balance and still have time to give back to those in need
(29:39) What is Erica’s advice for those starting in real estate business
(34:27) The importance of contributing to a higher purpose
To get in touch with Erica, visit the websites below:
www.Ramusrealty.com
www.ericaramus.com
Episode 038 with Randy Carroll, Channel Manager at Chime Technologies
Episode 037 with Scott Sillari, Head of Sales & Marketing at Real Synch
Episode 036 with Kenny Klaus, Founder of CLME & Branch Manager at Keller Williams Integrity First
Episode 035 with Phil Treadwell, VP of Development and Regional Manager for Mason-McDuffie Mortgage
Episode 034 with Justin Nelson Business Partner and Performance Coach at Realty One Group Arete
Episode 033 with Spring Bengtzen CEO of the Utah Life Real Estate Group & Realty One Group Areté at Realty ONE Group
Episode 032 – GRIT: The Real Estate Growth Mindset, special guest Jim Remley, Founder of eRealEstateCoach
Episode 031 with Robby T, Coach & Lead Geek at Hatch Coaching and Nathan Joens, CEO and Co-Founder of Structurely
Episode 030 with Tom Ferry, Founder and CEO of Ferry International
Episode 029 with Alvaro Erize, CEO at CINC
Episode 028 with Dan Corkill, CEO & Co-Founder of Follow Up Boss
Episode 027 with Veronica Figueroa, CEO and Team Lead of The Figueroa Team at eXp Realty
Episode 026 with Michael Hellickson, Founder & CEO of Club Wealth Coaching
Episode 025 with Ricky Cain, President of the Cain Realty Group & Cain Cares
Episode 024 with Tim Harris, Founder of Tim & Julie Harris Real Estate Coaching
Episode 023 with Doug Gieck, Vice President of Production at 8z Real Estate
Episode 022 with George Morris, Founder & CEO of CENTURY 21 Everest
Episode 021 with Dan Noma Jr, Owner of Venture Real Estate & Investment (REI)
Episode 020 with Gary Boomershine, CEO of RealEstateInvestor.com
Episode 019 with Gabe Cordova, President of Firepoint Solutions
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