As you drive down the road, you have to be ready to make small adjustments. The same is true for your marketing.
This week's guests, Sharyn and Hank Yuloff, think you need to stop thinking about your marketing as if the plan was carved in stone. Instead, you should view it as a path that will need to be adjusted along the way.
You need to keep your hand on the wheel, so you can make the small changes to your program as conditions change.
#928 Time for a Rebrand
#927 Bringing Sales and Marketing Together.
#926 Start with the Middle.
#925 Call Visitors to Action
#924 Your Next Hire
#923 What is Your Brand Position
#922 A Short Letter is Hard to Write
#921 Where are Your Keys?
#920 Don’t be a Rotten Apple
#919 Managing the Content Beast
#918 Live Life By Design
#917 You Can Not Be All Things to All People
#916 Buy, Don’t Build
#915 Dance withTime
#914 Seven Figure Sales Teams
#913 - Creating Content for People With Short Attention Spans
#912 Lessons from Retail
#911 Building Community
#910 - Smats, Guts, Luck and Friends
#909 Use AI for Your Home Page
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