Today we're interviewing Aaron Hurst, the co-founder & CEO of Imperative, and the author of The Purpose Economy. Aaron has been wired to challenge the status quo from a very early age. He sees opportunity and potential in every direction, and by his own admission is a bit of a troublemaker. During Aaron’s childhood, he moved around a lot and, as a result, he developed the important skill of pattern recognition, a trait that has served him well throughout his entrepreneurial efforts. Early in Aaron’s career, he founded the Taproot Foundation, a pro-bono community of professionals who volunteered their time and expertise to helping mission-driven nonprofits with the marketing, PR, and other important services they need to achieve maximum impact. This community blossomed into a $15 billion marketplace.
Perhaps the most interesting takeaway was the power of purpose that emerged. Aaron would constantly hear about the sense of meaning the participants would feel from helping the nonprofit community. This theme continues today; Aaron and his team at Imperative are focused on unlocking and measuring the power of purpose inside of organizations, not only for the organization, but helping the individual employees inside of organizations to connect their individual purpose to the purpose of the organization. In 2014, Aaron published his book, The Purpose Economy, which predicts the next economic wave will be known as the Purpose Era.
House of Puff Founder & CEO, Kristina Lopez Adduci
Happi President, Lisa Hurwitz
Leaf Trade Founder & CEO, James Yi
Business Strategist & Marketing Leader, Annie Davis
Wana Brands CEO, Nancy Whiteman
C3 Industries Co-founder, President, & CFO, Vishal Rungta
Headset Director of Industry Relations, Jocelyn Sheltraw
Creo Inc. CMO, Shuchi Sarkar
Cannabis Entrepreneur, Investor, & Thought Leader, Armen Yemenidjian
C3 Industries Co-Founder & CEO, Ankur Rugta
Commercial Strategy Executive for Consumer Cannabis Products, Laurie Parfitt
Regennabis Co-Founder & CEO, Patrick McCartan
Cannabis Industry Leader, Andrew DeAngelo
NORML Founder, Keith Stroup, Esq.
Phoenix Distributors Managing Partner, Chris Finelli
Evo Hemp Co-Founder, Jourdan Samel & Ari Sherman
Flourish Software CEO, Colton Griffin
RYTE Brands CEO Eric White
Copperstate Farms Managaging Director, J. Fife Symington IV
Upper Hand Founder & CEO, Kevin MacCauley
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Reaching your Goals
Insights@work
The Wall Street Skinny
The Ken Coleman Show
The Cardone Zone