DMOU: Destination Marketing Organization University
Business:Management & Marketing
When a community pushes back on the industry that is its lifeblood, what is a DMO to do? Jennifer Wesselhoff of the Sedona Chamber of Commerce sits in on this episode of DMOU to share the story of how a DMO that thought it was being responsive to its community found itself using all the wrong measures and all the wrong words. Today, the Chamber is at the vanguard of global sustainability, heralded as a model for international DMOs. Jennifer's story is both compelling and inspirational for all Destination Marketing leaders.
102: Lynn Tillotson • A DMO Without Public Investment
101: Destinations International Advocacy Summit: The Go-To Rebuttal
100: Catherine Callary: Nothing About Us, Without Us
99: Al Hutchinson: What’s Next for Destinations International
Andreas Weissenborn: The Destinations International Foundation Challenge
Pam Seidl: How a Small Town Won a World Championship
Greg Edwards: Getting on Everyone’s Top Ten List
Sonya Bradley: Building a DEI-focused DMO
Live in Toronto: The New Gigs in Destination Leadership
Anthony Everett: Transitioning a DMO to a Social Enterprise
Tavis Hall: Breaking Convention
Kari Westlund: Managing a Destination’s Biggest Year Ever
Don Cason & Eric Woolridge: Designing a Magnetic Tourism Master Plan
David Gilbert: A DMO Taking Point on Talent Acquisition
Brett Oetting: Innovation in the Eye of a Pandemic
Nicole Hankton: A Different Way of Looking at Sales and Mentorship
Gregg Mervis: Designing a DMO-Convention Center Combo That Works
Greg DeShields: The Opportunity Within Tourism Diversity Matters
Arica Sears: A DMO Addressing Climate Change
Jayne DeLuce: Viewing the DMO’s Role Through New Eyes
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