The Passle Podcast - CMO Series
Business:Marketing
Our celebration of leading women in professional services marketing continues on this week’s episode of CMO Series REPRESENTS where we explore the power of networks and why building and sustaining strong relationships with peers in professional services marketing can be key to longevity and success within the industry.
We’re grateful to hear unique insights and personal experiences on developing professional support networks from Geneva Granatstein, Director of Marketing at Lane Powell, Laura Nicholls, Chief Business Development Officer at Ashurst, Jessica Grayson, Managing Director of Business Development and Marketing at Stroock & Stroock & Lavan, Larissa Palmer, Chief Business Development Officer at Cravath, Swaine & Moore, Natalia-Ruiz Moreno, Head of Marketing And Business Development at Boyes Turner, Melanie Davidson Barros, Chief Marketing Officer at Conyers, Melissa Marshall, Chief Marketing Officer at Levenfeld Pearlstein and Mary-Ann Russell, Head of Marketing and Sales Enablement at AMS.
Episode 8. Rippan Vig on how Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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