Chui Chui Tan is an International Growth Adviser and Culturalisation Strategist who has worked with big brands like Spotify to ensure they have successful market expansions. I spoke to her about some important issues around internationalisation, global market expansion, and some of the pros & cons of different approaches.
I recently found out that my former leadership coach has been diagnosed with terminal cancer. Tracy helped me through some tough times, and helped me improve in various areas. I'm grateful to her to this day.
Tracy's friends are trying to raise funds so that she can enjoy some final experiences with her family, and leave behind fond memories for after she's gone. If you'd like to donate anything at all, please visit the link here.
You don't need to overengineer from the start, but you do need to make sure you have flexible building blocks in place so that you're not starting from scratch when you do want to expand.
2. It's not good enough to just translate text - you have to understand the cultural contextCountries aren't defined solely by their languages - they have different currencies, different date formats, and different norms - you can't just do "International Spanish" and be done.
3. There's a framework to help you choose the best marketsYou can map potential market size & return on investment against efforts required & ease of entry to help you decide where to prioritise. You'll be working off imperfect information but it's important to think it through.
4. There are two main ways to go into other markets and both have pros and consYou can sell to local companies with global offices counterparts or you can set up an organisation/partner in other countries. They both have pros and cons and it's important to be intentional.
5. Going into unpromising markets is OK but start smallSometimes, big whale customers or globally-minded investors will heavily encourage you to get into a market you don't really want to go into. This is OK, but it's important to take an MVP approach rather than go all in.
Contact Chui ChuiYou can connect with Chui Chui on LinkedIn or visit Beyō Global's website.
Navigating the World of Product Management (with George Nurijanian, Product Owner @ Xero & Founder @ prodmgmt.world)
Fighting Fires in B2B Product Management (with Rich Mironov, Product Consultant & author ”The Art of Product Management”)
Servitising Product Management & Setting Up Product Teams For Success (with Jas Shah, Product Consultant & Founder @ Bitsul)
Curing Product Diseases with a Radical Product Vision (with Radhika Dutt, author ”Radical Product Thinking”)
Driving Organisational Alignment with Survival Metrics (with Adam Thomas, founder @ Approaching One)
Product Leadership Principles for Tumultuous Times (with Giff Constable, former CPO @ Meetup & author ”Talking to Humans”)
Solve Customer Problems Quickly by Joining the No-Code Revolution (with Natalie Furness, founder @ Minimum Viable Stack)
How to Deploy Empathy to Truly Understand User Needs (with Michele Hansen, author ”Deploy Empathy”)
Chinese Startup Culture & Putting the Minimum into MVP (with Carlos Lastres, Creative & Marketing Director @ Kaiyan Medical)
Finding a PM Superpower and Using your Product Sense (with Peter Knudson & Braxton Bragg, co-authors "Product Sense")
Escaping VC Culture & Building Products that Focus on True Lifetime Value (with Rand Fishkin, author "Lost & Founder" & co-founder @ SparkToro)
Taking Data Science from Academia to the Heart of your Product (with Paul Meinshausen, co-founder @ Aampe)
All Aboard! Why You Need To Get Product Onboarding Right (with Ramli John, MD @ ProductLed)
Challenges & Opportunities for Africans Making Products for Africans (with Abisoye Falabi, Senior PM @ TradeDepot)
Getting into the Habit of Continuous Discovery (with Teresa Torres, author "Continuous Discovery Habits")
Platform Product Management & Getting Ready for Launch Day (with John Zilch, Director of PM @ Upland & founder @ Launch Day)
Putting Customers at the Heart of your Product Decisions (with Hubert Palan, founder & CEO @ Productboard)
Applying Agile Principles to Education & Measuring Learning (with Chris Hull, founder & CPO @ Otus)
Data-Driven Product Development & Ethics in AI (with Korbinian Spann, founder & MD @ Insaas)
Avoiding Bulls**t Product Advice & Focusing on the Essential (with Henry Latham, founder @ Prod MBA)
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money