The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
In this episode of A Better HR Business, we are kindly joined by Aimee Bateman, founder of the renowned career development platform Careercake.
Aimee shares her extraordinary journey of building and scaling her business, from the early challenges of technology limitations to the successful sale of Careercake to SocialTalent. Her insights on creating valuable products and fostering strong relationships are inspiring.
Aimee has spent 22 years in the career development space. A former recruiter who became a career performance coach and eventually the CEO of a venture-backed Edtech startup.
As a recruiter, she placed over 2,000 professionals in new roles before founding Careercake, an e-learning company that was voted the UK's No.1 career development platform.
As the CEO, she defied the odds by securing VC and angel investments across two continents, despite operating in a landscape where less than 1% of funding goes to a female founder.
Together with her team, Careercake scaled into 42 countries supporting companies such as Nationwide, Companies House and Tech Nation to up-skill their people.
In 2022 Aimee sold Careercake to the fabulous hiring skills platform, SocialTalent, before exiting and giving birth just 30 days later.
10 million people have taken Aimee's professional development courses, including 3 million on LinkedIn Learning and she's been featured as a career expert on the BBC and Sky.
In a wide-ranging discussion on the podcast, Aimee and Ben talked about:
✅ How she started the business, Careercake (it wasn't about making money).
✅ How it turned into a business.
✅ Taking on VC money and angel investors.
✅ How and why the business pivoted when it wasn't working.
✅ The new direction takes off.
✅ Selling the business to SocialTalent.
✅ Aimee's not sure what she'll build next - how she's deciding what to do.
✅ And much more.
Thanks, Aimee!
Website: www.aimeebateman.com
LinkedIn profile: www.linkedin.com/in/aimeebateman
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
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Episode 210 - Pete Schramm On Growing Lattitude (Employee Engagement & Connection Platform)
Episode 209 - Growing A Leadership Accelerator For Women In HR - with Ruth Penfold-Brown from Bloom
Episode 208 - Growing A Candidate Certification Management Platform - Labourly - with CEO Vicknesh Ramachandran
Episode 207 - Executive Coaching For Leaders In Rapidly Changing Tech Companies – with Terrell Holmes from The Good Org
Episode 206 - Paul Devoy On Leading The Buyout Of Investors in People From The UK Government
Episode 205 - Client Case Study: How I Started My HR Consultancy - with Louise Bijesse of UpTalent Consulting
Episode 204 - Adam Botterill On Launching The New Anti-Bias Software For HR Teams: Equal Employer
Episode 203 - Doug Betts - Sure Betts HR Solutions (HR Consultancy in the UK)
Episode 202 - Growing A Career Coaching Business - with Tammy Alvarez from Career Winners Circle
Episode 201 - Growing A Leadership Development Business - with Vanessa Judelman - Mosaic People Development
Episode 200 - Growing A Learning Platform For TA Teams - with Neil Kelly from Talent Sandbox
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Episode 198 - Dean Mathews - OnTheClock (Workforce Time Tracking System)
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Episode 195 - Sandrine Bardot Celebrating 10 Years As A Successful International Compensation & Benefits Consultant
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Episode 193 - Aaron Rubens - Kudoboard (workplace appreciation platform)
Episode 192 - Gemma Alicia Long On Celebrating The 1st Birthday Of HR & Co (HR Consultancy)
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