In January this year, the government in the United Kingdom, released a stay at home Covid 19 advert, that had illustrations of women undertaking a range of domestic responsibilities, like ironing, homeschooling and cleaning while the one male featured in the advert is sat on the couch. They were forced to withdraw the advert for it’s sexist depictions of women.
Sexism in advertising is an issue that has been around as long as the advertising industry has. Organisations like the Advertising Standards Authority in the United Kingdom are tasked with spotting and removing sexist adverts. But often by this point it is too late, the message is already out there and the damage is already done. To combat sexism in advertising we need to arm ourselves with the awareness to spot adverts that reinforce negative stereotypes, across all areas of difference.
On today’s episode Tim Parkin, global brand marketing expert, author and speaker, will be joining us on the show to discuss why in 2020 there is still such widespread sexism in advertising and what we can do to tackle this issue.
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Benjamin Mertz: How To Heal Racism
Jessica Teresi: A Survivor's Guide
Pamela Fuller: Unconscious Bias Training Does Not Work, Here’s How To Fix It
Rita Clifton: Imposter Syndrome
Edward Hess: How To Make Your Workplace Human
Frances Frei: How To Tell If Your Workplace Is Toxic
Robin Ely: COVID and the Need for Family Friendly Leaders
Erin Dowell and Marlette Jackson: Woke Washing Your Workplace
Laura Johnson: Perfection Fatigue
LT Ladino Bryson: The Real Cost of COVID-19
Mónica Ortiz Uribe: Femicide - A Shadow Pandemic
Alex Knoll: The Ability App
Susan David: Emotional Agility
Dave Jakubowski: White Male Allies
Kimberly Perkins - Aviation: A Case Study on Inequality
Jodi Geddes - Flexible Work Is The Future: Insights From A New Study
Kevin Dolan - Diversity and Inclusion Wins: How Businesses Can Outcompete Their Peers
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