In today's podcast episode I talked to Emre Güney, Head of Global Marketing, Lifecycle at Skyscanner. I know Emre back from his airline days when he was Head of Digital Product & Growth Marketing at Pegasus Airlines.
Emre talked about customer retention and how to do retention marketing in travel. Especially in airline industry where we suffer from low differentiation, commoditization and low frequency is the hardest part of marketing.
Emre provided many other insights on content marketing, digital product and learnings from running his own personal newsletter about growth marketing.
You can find the full article with quotes and other notes from our talk with Emre here:
https://bit.ly/3w9GpRO
Airline Digital Optimization Maturity: How to Take the Next Step
Airline Ancillary Revenue Leaders Talks [Frontier Airlines Case]
Airline Digital Innovation and Transformation [Wizz Air Case]
How to Build Innovative Airline Digital Products [Southwest Airlines Case]
Airline Digital Cabin Talks: The Importance of Innovation, the ’Negative Space’, and Collaboration
Insights for Ancillary Revenue and Airline Onboard Retailing
Airline Digital Cabin Talks: The Key to Successful Onboard Retailing
Airline Data Talks: Airline Digital Analytics Evolution at Air New Zealand
Airline Digital Experience Analytics: Understand Your Customers‘ Behavior
Airline Experimentation Talks: How to Make Better and Faster Decisions
Airline Data Talks: How to Implement Advanced Digital Analytics
Airline Innovation Talks: Alberto Terol Conthe, Iberia
Airline Data Talks: Ivan Karlovic, Norwegian
Airline Digital Talks Series: Remus Moraru, Wizz Air
Airline Industry Digital Outlook: From a Changed Traveler to a Changed Airline
How to Understand Airline User Behavior [American Airlines Case]
How Experimentation Helps You Build Better Travel Digital Products [Booking.com Case]
A Practical Approach to Airline and Airport Robotics and Innovation
2021 Travel Industry Outlook [Retailing and Distribution]
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