Erica Klinger, Sr. Director of marketing for the Association for Accessible Medicines discusses how properly used marketing is a great tool for advocacy success.
Erica is the Senior Director of Marketing at the Association for Accessible Medicines, the advocacy arm of the generics and biosimilars industry, where she works to ensure greater patient access to generic and biosimilar treatment options. She uses emerging digital and social media marketing techniques to convene and educate a diverse group of stakeholders to achieve priority goals. Prior to joining AAM, Erica was the Director of Interactive Promotion and Strategy at St. Jude Children’s Research Hospital.
Thank you to our sponsor: Rap Index, tell them Roger sent you.
https://www.rapindex.com
This podcast is dedicated to the art of advocacy.
Also listen for this episodes advocacy tip.
Contact Voices In Advocacy at:
www.VoicesinAdvocacy.com
480 488-9150
At Voices in Advocacy we work with organizations that want to inspire, educate, engage, and activate their supports to become even better influential advocates.
Fighting for Pro-Manufacturing Policies with the ”I Make America” Advocacy Campaign
Learn how National FFA prepares young farmers to advocate for the future of the agriculture industry.
Why Storytelling is a Powerful Tool in Advocacy Communication
You Can See the Signs of Advocacy Success - Especially Locally
Powerful Storytelling to Advocate for Others in the Face of Tragedy
America’s Brightest Students Create Life Transforming Technologies for Our Country’s Wounded Heroes.
Best of 2021: Our memorable interview with Mary Kate Cunningham of the American Society of Association Executives.
Best of 2021: Our memorable interview with Gail Adams.
Best of 2021: Our memorable interview with Cody Lyon of the American Farm Bureau
Best of 2021: Former U.S. Senator Mark Begich
This Member Activation Program Delivered 4 Million Advocate Emails in the First 2 Years
A Champion Advocate for Women Taking the Lead Drives Their Networth
An American Advocate‘s Reflections this Thanksgiving
Promoting Better Health – Voices for Kidney Health Advocacy Campaign
Advocacy Success Delivered by Multiple Touch-points with State Legislators
The Vital Nature of Cultivating Meaningful Relationships between Advocates and Members of Congress
American Institute of Architects Building Grassroots Advocates that Empower Their Voices
Driving Effective Influence to Fairly Defend People with Life Threating Food Allergies
Protecting Secondary School Leadership
Recharge and Refresh Season 3 Update
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Social Dallas Podcast
Change Church Podcast
Six Degrees with Kevin Bacon
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
Advocacy Scoop Podcast