DMOU: Destination Marketing Organization University
Business:Management & Marketing
As the pressure builds on public sector investment into Destination Marketing, smart DMOs are looking for alternative revenue streams...and the most successful strategy for over 200 communities has been establishing Tourism Improvement Districts. On this episode of DMOU, we catch up with the man who has had a hand in virtually all of them, John Lambeth of Civitas. In this wide ranging conversation, John shares the genesis of the concept, how DMOs can begin down the path and some exciting news regarding how the Improvement District movement is seeing expansion to other sectors of the hospitality industry. This is a "must-listen" for anyone concerned with the future viability of DMOs.
Steve Hayes: Marketing a Destination on Prime Video
Travel Oregon: Why Welcome Centers Still Matter
Rhanee Palma: Navigating the Language of Destination Sales
Billy Kolber & Kenny Porpora: Getting LGBTQ+ Right
Nicole Mahoney: The Critical Role of Collaboration in Tourism
Cathy Ritter: The High Value Visitor (it's More than Money)
Kristen Jarnagin: Owning Your Destination Story with Video
Paul Nursey: Environmental Sustainability
Joe Marinelli: Traversing a Pandemic
Elliott Ferguson: Tourism Diversity Matters
Racene Friede: Developing Exceptional Board Engagement
Patricia Washington: Alexandria's Transformation
Erin Francis-Cummings: The Research that Identifies the Future of Destination Marketing
Jim Cowan: A Different Kind of Economic Development
Dave Serino & Brian Matson: Digital Destination Marketing
Al Hutchinson: Actualizing the Promise of Diversity, Equity and Inclusion
Marc Garcia: Becoming an Autism Certified Community
Kurt Krause: Aligning Historical Competitors
Marsha Lindsay: The Future of the Future
Jon Schmieder: The Sports Tourism Index
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