The Passle Podcast - CMO Series
Business:Marketing
It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent years have no doubt seen the most monumental step change, from advances in technology to the way firms and their clients operate and interact on a daily basis.
On this episode Charles Cousins is lucky to talk to Lisa Azzuolo, Chief Marketing Officer at Bennett Jones, about the challenges facing legal marketers and how to deliver value in today’s climate as well as the lessons learned in implementing a commemorative communications campaign that resonated with all of the firm's stakeholders.
Charles and Lisa discuss:
Find out more about Bennett Jones’ history and its centennial campaign, Firm First: 100 Years of Service and Trust, here.
Episode 48 - Katie Cramond of McDermott Will & Emery on thinking internationally - a route to law firm growth
Episode 47 - Kate Pearch of Morris, Manning & Martin, LLP on being an agent for change as a legal Marketing & BD professional
Episode 46 - Dave Southern on driving legal BD with client-based collaboration
Episode 45 - Amanda Schneider of Epstein Becker Green on motivating and developing talent as the future of work evolves
Episode 44, Part 2 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
Episode 44: Part 1 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
Episode 43 - One firm, your firm - Sophie Bowkett of Bird & Bird on building more human and more effective legal brands
Episode 42 - Sadie Baron of Reed Smith on equipping legal marketing functions to succeed in today’s environment
Episode 41 - Sarah-Jane Howitt of Weightmans on what effective, data-driven Business Development looks like close up
Episode 40 - Jennifer Griffin Scotton of Brooks Pierce on Challenging the assumptions around your firm’s Business Development capabilities
Episode 39 - Marianne Talbot of Bailey & Glasser, LLP on nurturing and motivating great people
Episode 38 - Paula Zirinsky of Structura Strategy Group on clients, romance and where law firms can up their engagement game
Episode 37 - Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing
Episode 36 - Bree Metherall of Stoel Rives LLP on the importance of asking ”why?” in legal business development
Episode 35 - David Bruns of Farella, Braun + Martel on the process of getting to the legal BD win
Episode 34 - Susanne Mandel of Lowndes on tailoring a Business Development coaching program to fit your firm
Episode 33 - Karen Wilcox of Taylor English on scaling a marketing function to meet the needs of an ambitious, high growth firm
CMO Series Special - LMA ’22: What to expect
Episode 32 - Catherine Zinn of Baker Botts on how marketing and BD is influencing the direction of the firm
Episode 31 - Tina Emerson of Nexsen Pruet on growth, ambition and success in a regional law firm
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