If you're putting offers out there on social media, week in and week out, wondering why literally nobody is interested in your offer, you'll find out why in this episode of the podcast.
A mistake people make is that they think it's their "audience" who are fools for not wanting to take the marketer up on their amazing offer. They didn't stop to ask several very pertinent questions before spraying marketing muck all over their audience. These questions include:
In fact all of these could indeed by true but your messaging sucks so while your offer is great your value proposition sucks and so the market indeed ignores your offer.
This is not, however, their fault, it's yours and you need to own it and ensure your offer has some context based on the questions I've posed above.
Your offer should be an invitation to take the next step on your process and NOT to buy something from you.
Let me explain, most people are littering the marketplace with cheap offers which are sub £200. Cheap and dirty and they think that will attract buyers in.
However, this rarely works.
This thing called Latent Demand exists.
An example of latent demand would be the shoppers trawling the aisles of Sainsburys for bread and milk and then stumbling across the baked beans shelves and spotting that Heinz have a 2-for-1 sale on beans.
It is the latent demant which stimulates people to buy the offer NOT the actual offer itself.
In this example, you don't have loads of people sniffing around your aisles for staple foods, it's rare any small business has this level of latent demand (think here; a Facebook Group with 10,000 members, that's your equivalent of latent demand).
So for most, their offer goes completely unnoticed in all the plethora of other market stallholders shouting, "Buy my stuff! Buy my stuff! Buy my stuff!"
To find out more about Fearless Business:Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out my personal business coaching website.
Building a Business From Scratch - Brian Clayton
#Purpose Driven Achievement - Gary L Smith
Unlocking Your Money Mindset
Getting Onto Clubhouse - Jennifer Morley
The Art of Getting What You Want - Alison Edgar
From Suck to Success - Todd Palmer
Do The Work - Sandra Addae
Hypnotic Marketing from the Millionaire‘s Mentalist - Dan Chan
Peak Performance Mindset - KC Rossi
The Lean Business - Barbara Turley
The Importance of Personal Branding and Photography - Stuart James
Going All In On Your Business - Lorraine Ball
Making Money From Online Courses - Andrew Barry
Building Things to Break - Dylan Ogline
From Freelancer to Agency Owner - Chelsea Baldwin
Productising Your Service - Tyler Gillespie
Climbing the Copywriting Ladder - Kim Schwalm
Colin Campbell - Books That Get Leads
-Starting a Business For Young Entrepreneurs - Rumaanah Ghantiwala
How to Treat Your Customers Better - Jon Butler
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