The concept of "show me that you know me" is as old as time yet many of us continue to underestimate its value when it comes to prospecting. This week's episode features Alex Olley, Co-founder and Head of Revenue & Marketing over at Reachdesk.
Alex says "the moment you treat someone like they're a lead, they'll feel like a lead, the moment you treat someone like a human, it doesn't matter what their job title is or who they are. They will reciprocate with the most valuable asset they have, their time." Alex then goes on to talk about how many organizations rely heavily on corporate gifting to increase # of qualified meetings. He states that aimlessly sending out gifts is the equivalent of dozens of emails without a strategy, just doesn't work. Thanks, Alex and we look forward to reading your sales development playbook.
Planning for Success: Key Strategies for Outsourcing Sales Effectively
Thriving in Sales: A Balance of Career and Personal Life
Authenticity and Perseverance: The Keys to Succeed in Sales
The Importance of Identifying Your Target Audience in Sales
Sharpen Your Message: Differentiate Yourself in a Competitive Market
The Trust Factor: Why Strong Relationships Matter in Outsourcing Sales
Don’t Rush into Outsourcing Sales: What You Need to Know First
Clear and Effective Messaging: The Key to Successful Outsourcing Sales
How to Hire a Sales Agency: The Role of Communication to Achieve Your Goals
The Pitfalls of Hiring a Sales Agency: What You Need to Watch Out For
Why Having a Go-To-Market Strategy is Crucial For Business Success
Fail fast, succeed sooner: How this sales agency became an expert in their industry
The Biggest Mistakes Companies Make When Working With A High Velocity Sales Agency
Don’t Let Your Company Die a Slow Death: Collect and Analyze Your Data!
How To Create A Sales Team That Stands Out Globally: People First Mentality
Get Accurate Insights from Your Data: Common Mistakes and How to Avoid Them
Busting Down The Most Shocking Myths in the Sales Business
The Deadly Sins of New B2B Sales Leaders
How To Retain Customers And Grow Revenue (Using Personalized Messaging)
Why Selling To Businesses is Harder Than You Think
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