Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Defining and aligning with their ideological “tribes” is a growing priority for Americans – and this polarization is driving more and more brand relationships. In this episode, we take a look at how consumers’ ideologies affect their choices in brands -- and their opinions about each other. Tune in to hear how Americans are most polarized, how we align – and, ultimately, the role of brands in customers’ beliefs and decisions.
Guests: Rachel Bonsignore, VP, and consultant, GfK Consumer Life
Resources:
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The world according to Biden and Trump supporters
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Life under Crisis: How consumers feel about COVID-19 and protests
Understand the forces shaping the future of shopping
Creating Success Through In-Market Testing
Rewriting the Influencer Playbook
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