Francis Coady is the Chief Marketing Officer at Havas Media Australia, but it is his background in the music and entertainment industry that has shaped his career and his view of building and managing brands. The importance of storytelling and narrative and the strategies to create engagement and build loyalty with the audience that he brings to brands and the agency. He shares the lessons and the challenges he has faced in applying these approaches, particularly in the B2B category.
Gai Le Roy And Darren Talk Interactive Advertising Last Year and Next
Nick Keenan And Darren Discuss People Powered Growth
Azadeh Williams And Darren Discuss The Law, Journalism, Media And Marketing
Mike Wilson And Darren Talk About Creativity And Innovation In Media
Stephen Wright And Darren Talk About The Problems With Programmatic
John Broome And Darren Talk Advertising And Marketing Last Year And Next
Susan Werkner And Darren Discuss How Independent Agencies Win Corporate Clients
Andy McKeon And Darren Talk Creativity In Advertising, Tech And Business
Mark Jarrett And Darren Discuss Smart Agency Solutions To Media Challenges
Simone Gupta And Darren Chat Making PR And Advertising Work Across the Globe
Haydon Bray And Darren Discuss Reaching Your Audience With Precision Media
James Zipeure, Shane Mitchell And Darren Chat On AI Improving Agency Productivity
John Chan And Darren Chat About The Roles Of Design In Building Brands
Mike Chuter And Darren Talk Brand And Corporate Purpose
Alastair Herbert And Anton Buchner Discuss The Psychology Of Brand Language Using AI
Nick Cummins And Darren Talk About The Crisis In The Loss Of Creative Confidence
Justin Graham And Darren Discuss Strategy And Leadership In A Crisis
Alexandra King And Darren Talk About The Transition Of B2B And B2C to H2H
Meg Gossert And Darren Chat About Managing An Independent Media Agency
Olly Taylor And Darren Deconstruct Strategy In A Time Of Crisis
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