Are you keeping up with the constant transformations in the world of MarTech? Then you won't want to miss our latest episode featuring David Raab, the Founder of the CDP Institute and a leading voice in marketing technology. In the episode we dive into CDP Insitute's recent report which offers many insights into MarTech industry trends and best practices.
Some of the key takeaways from the episode:
🔍 Budget pressures are leading companies to make cost-based rather than feature-based MarTech selections—a risky move.
🔍 Companies are increasingly establishing dedicated MarTech departments, signaling a shift in how organizations approach technology.
🔍 Empowering business users through self-service can be a double-edged sword; it's crucial to match tasks with expertise.
Tune in to get expert insights that can help you make smarter MarTech investments!
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The New Rules of Marketing Technology - Scott Brinker
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How to compete with giants as a small business – Jeroen Corthout
Value Selling that makes your company grow – Chad Sanderson
RE:Think Innovation – Carla Johnson
Create Predictable, Scalable Sales Revenue - Aaron Ross
The Importance (And Results) of Sales and Marketing Alignment – Sean Reid
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ROI-Driven Marketing – Mike Krass
The future of content marketing in B2B – Joe Pulizzi
Leadership and strategy for a great company culture – Adam Halim
How top brands use ABM to get results – Jon Russo
The biggest content creation challenges for B2B companies – Emily Hill
Create Engagement Through Social Media – Corey Perlman
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