Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors, and more. It should be noted that Jason also loves the kick-ass state of Kentucky, sports, and bourbon.
We are thrilled to have Jason join us today. It’s always an engaging – and fun – time! Today he’s here to speak with us about his third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which releases February 23rd, 2021, from Entrepreneur Press. In Winfluence, Jason presents marketers with this challenge: ‘Do brands want instagrammers and YouTubers to post about them? Or do they want to influence an audience to try or buy their product? The term “influencer marketing” has become how we refer to the former. Winfluence is a strategic guide to help us more adequately define the latter. That is what smart marketers hope to accomplish.’
Challenge accepted, Jason.
We want to hear from you! What are your main takeaways from this episode? Tell us what you think at www.soloprpro.com.
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Episode 71: PR is Not a Popularity Contest
Episode 70: Acedia - The Ancient Emotion for a Modern Pandemic
Episode 69: Podcasting: Is It for You?
Episode 68: Communicating Clearly
Episode 67: The Definition of Work
Episode 66: Pass PR with Dan Farkas
Episode 65: Professional Development in a Pandemic
Episode 64: Boundaries - A Reminder
Episode 63: Review to Renew
Episode 62: Rituals
Episode 61: COVID Communication Fatigue
Episode 60: Communications Clichés
Episode 59: Stress Break
Episode 58: Should We Change How We Do PR?
Episode 57: Helping Clients Navigate the Now Normal
Episode 56: We’re Halfway through 2020. Now What?
Episode 55: Conferences in the COVID-19 Era
Episode 54: Boundaries are Beautiful
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