DMOU: Destination Marketing Organization University
Business:Management & Marketing
Josiah Brown (Famous Destination Marketing) is one of this sector's newest thought leaders. We had the opportunity to work with Josiah on a destination assessment project in 2018 and were instantly taken by his "outsider" grasp of the intricacies of Destination Marketing. In this episode, we go deep on his take on what DMO pros get wrong when explaining the power of what we do...as well as his thoughts on the muddled state of branding, taglines and campaigns. And, a pretty hilarious story about his first job in the world of septic fields. Trust us...this is one of the hot new voices in our sector. Enjoy.
Virginia Haley: A DMO-EDO Workforce Acquisition Collaboration
Tom Martin: Destination Sales in a Post-Pandemic World
Jennifer Bowen: Creating an Experience Center
Michael Novakovich: Utilizing Music and Video to Power Brand & Community Engagement
Chelsea Ruby: The Power of New Year’s Resolutions on Travel Choice
17 on 22: What 17 Destination Leaders Plan New for 2022
Brad Dean: Building a Best-in-Class DMO from Scratch
Cristy Morrison: The Pros and Cons of 3 DMO Structures
Dave Herrell: Engaging Residents to be Brand Builders
The 3 Transformational Trends of the Future Study
Martha Sheridan: All In with DEI and a TID
Lee Tasseff: Destination Revitalization
Jason Holic: The Next Step in Calculating ROI
Steve Moore: 46 Years of DMO Wisdom
Gretchen Hall: Destinations International's New Chair Sets Her Agenda
Destinations International AC21: What 20 Will Keep
Michael Crockatt: Innovative Strategies on Three Fronts
Shimo: Why MINT+ will be a Game Changer for DMOs
Steve Hayes: Marketing a Destination on Prime Video
Travel Oregon: Why Welcome Centers Still Matter
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