An app in isolation does not equate to a smart building. And yet, over the past six months, activity around tenant engagement platforms has rocketed both in terms of adoption and investment. Following the peak of the pandemic, occupiers and landlords alike have raced to employ every tool in their armoury to attract staff back to offices across the globe. Seamless entry to your building at the click of a button? Done. Heating and ventilation tailored to your personal preferences? No problem. A free coffee and pastry one day a week? You’re welcome. Anything to lure people away from the comfort of their own homes.
It’s not really about complimentary croissants, though. The real currency here, and the one these engagement platforms will rely on when it comes to determining whether they ultimately fail or succeed, is data. And while an app may not a smart building make, mass adoption of an app linked to a smart building platform might. With the right technology in place, the more people you can encourage to sign up to your building app. This means the more insight you have into how they are using the space and, in turn, how your asset can be more efficiently managed. If a free hot drink can bring just a few extra users onboard, that’s well worth its weight in coffee beans.
At a time when workforce trends have never been in such a state of flux, this level of building intelligence has been upgraded from a nice-to-have to commercial real estate gold dust.
If there is anyone who understands the value of tenant app adoption, it’s Dan Drogman. Along with his team, the founder and chief executive of software platform Smart Spaces has integrated the company's software system into just under 40 million sq ft of real estate across the world. “Adoption is the key to those really useful data sets,” he says. “You need to have adoption within your platform and this is the biggest challenge that occupier engagement apps will have to overcome.”
So how do you drive that adoption? With over 8000 people already signed up to Smart Spaces’s workplace app at AXA IM Alts’ 195,000 sq m 22 Bishopsgate, EC2 mere months after the building officially opened its doors, Drogman is the man to ask.
Tune in to hear more.
Voice of the Region: West Yorkshire – The unstoppable deal machine
Dealmaker of the Month: Jamie Lamond, Watling Real Estate
Redefining how real estate uses tech to address the climate challenge
Driving a better experience in the workplace
Voice of the Region: Hampshire – Retail reinvented
The great workplace reset
Dealmaker of the Month: John Proctor, FHP
School of Hard Knocks: Serial founder Neil Sinclair
In on the Act: Daniel Black discusses differences between English and Scottish law
Voice of the Region: Glasgow – Captain of industry
School of Hard Knocks: Canary Wharf Group’s Jane Hollinshead
School of Hard Knocks: JLL’s Katie Kopec
Bricks & Mortar: RICS Matrics Surveyor of the Year, Carolyn Brady discusses her career in property
Dealmaker of the Month: Patrick Matheson, Knight Frank
On the Case: The Building Safety Act bites in Olympic Village dispute
Bricks & Mortar: Changing career and establishing yourself as a sole practitioner
Voice of the Region: Teesside – Riverside renaissance
Bricks & Mortar: Turley’s James Simondson on delivering social value through planning
In on the Act: Stephen Jourdan KC discusses the Leasehold and Freehold Reform Bill
School of Hard Knocks: Harworth’s Lynda Shillaw
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money