Discover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage.
In this episode, Laura shares he expert insights on…
đź’ˇHow the B2B purchasing habits changed in recent years and what factors influenced them.
đź’ˇStrategies that the marketing department can employ to minimize the potential negative impact of delayed decisions or purchase processes.
đź’ˇEffective ways B2B companies can use revenue attribution to their advantage
Don't miss out on this discussion - tune in now!
Spotify: https://open.spotify.com/episode/74vK5IWXPElksU56drZRXg?si=e52a97585f62438d
Apple Podcasts: https://podcasts.apple.com/ph/podcast/changing-b2b-purchasing-habits-laura-erdem/id1496846036?i=1000605321235
Website (Podbean): https://brightvisionpodcast.podbean.com/e/changing-b2b-purchasing-habits-laura-erdem/
You can watch our podcast in video format on YouTube as well! 🎥
Check it out here: https://youtu.be/5x3x-0oJJRc
If you want to know more or get in touch with Laura, you can check out more information through the links below:
LinkedIn - Laura Erdem
Inbound lead conversion strategies to use during the pandemic - Chili Piper
The common LinkedIn mistake costing your business opportunities - Liz J. Simpson
How to succeed in B2B sales 2020 - Tim Wackel
Why empathy marketing is the future for B2B companies - Brian Carroll
How marketing and inside sales can create a pipeline machine - Anna Lämber
How to win friends and influence people with ABM - Ross O’Neill
ABM for every budget - Leanne Chescoe
Smart content you can’t ignore - Tania Mushtaq
What's working and what's not working in digital marketing strategy - Ashish Agrawal
The deep dark secrets of Marketing Automation - Nicholas Mangold
Digital marketing success in 2020 - Dana DiTomaso
What a marketeer needs to know about SEO in 2020 - Chris Green
How to succeed with a Marketing Automation implementation - Fredrik Gunnarsson
How to use LinkedIn advertising to generate leads - Alexandra Åhré
How to make your content impossible to ignore – Nancy Harhut
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