In part one of this Sound In Marketing episode, I’m joined by Arafel Buzan and Rachel Lowenstein from Mindshare, a global media and marketing services company created in 1997. We discuss consumer’s untethering themselves from screen addiction, the human voice as the original media channel, a democratized story experience, and what your creative should be in an audible environment.
Every brand should be thinking about what they stand for within sound. It should have just as much weight and consideration as a visual representation.
Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” based off of emerging technologies and changes in consumer trends.https://www.mindshareworld.com/usa/media-dystopia
For the full blog article, click here.
Check back next week for part two of my interview with Rachel and Arafel. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.
And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium. The link and promo code will be listed in the show notes of this episode.
To get ahold of Rachel or Arafel, you can find them at www.MindShareWorld.com. Or email them at Rachel.Lowenstein@mindshareworld.com or arafel.buzan@mindshareworld.com.
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com, Linkedin and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
For the full blog article for this episode, you can find it at Dreamr Productions.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episode 48- AI; Only As Good As Its Developer (Part One)
Episode 47- Near Range Audio Must Be Clear (Part Two)
Episode 46- Near Range Audio Must Be Clear (Part One)
Episode 45- Voice Apps For Business (Part Two)
Episode 44- Voice Apps For Business (Part One)
Episode 43- Pandora and Sound Marketing with Roger Sho Gehrmann (Part Two)
Episode 42- Pandora and Sound Marketing with Roger Sho Gehrmann (Part One)
Episode 41- Does Your Sound Fit Your Brand with Vijay Iyer (Part Two)
Episode 40- Does Your Sound Fit Your Brand with Vijay Iyer (Part One)
Episode 39- Building an Iconic Sound with Jonathan Wolff (Part Two)
Episode 38- Building An Iconic Sound with Jonathan Wolff (Part One)
Episode 37- Sound DNA with Alex Wodrich (Part Two)
Episode 36- Sound DNA with Alex Wodrich (Part One)
Episode 35- The Sound Marketing Landscape with Pete Erickson (Part Two)
Episode 34- The Sound Marketing Landscape With Pete Erickson (Part One)
Marketing and Innovation Through Sound; COVID-19 and Beyond
Episode 33- Women In Voice With Dr. Joan Palmiter Bajorek (Part Two)
Episode 32- Women In Voice with Dr. Joan Palmiter Bajorek (Part One)
Episode 31- Season One Recap of the Sound In Marketing Podcast
National Women's Month
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