WVU Marketing Communications Today
Business:Marketing
Bringing a new product or service to the market can feel like a daunting task to some. If it is not promoted properly, you could miss out on an opportunity or lose money down the line. Join Alex Virden as she discusses what it takes in real life to bring a new product or service to market and how she combines creativity and innovation into her work.
About our Guest:Alex is an experienced marketing professional currently working in product marketing at EVERFI, an organization driving social impact through education. She runs a side-hustle, Virdical, where she consults on branding, content development, and training. When not at the office or helping clients, Alex mentors several up-and-coming female leaders from industries including food and beverage, energy, healthcare, and personal wellness. She is a fierce customer advocate who is passionately curious about marketing, and she geeks out over all things process and strategy. Outside of the office, Alex loves to travel, box, practice the banjo, explore the outdoors with her Frenchie, Teddy, or spend time with her husband, family, and friends.
WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
Amplifying Executive Voices with Social Media
How to Use Data to Better Align Sales and Marketing?
Content Marketing is Smarter Marketing
Marketing Rebellion with Mark Schaefer
The Future of Brands (or do they have a Future?)
Never a Dull Day in Marketing
Why is it so hard to talk about food?
I said what I said. The art of internal and executive communications.
Using Data to Make a Difference
A 20/20 Vision for Your Personal Brand
Will Non-Profit Cause-Marketing Disappear if They Don't Go Digital?
One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner
What You Lose by Not SEOing Your Web Site
How to Manage Corporate Crises - Author Melissa Agnes
Showing Gratitude Toward Your Clients
B2B Demand Generation: What Really Works in Digital Advertising?
Are the Teachings of Trout and Ries Relevant in 2019?
How do you drive integrated marketing communications in large matrixed organizations?
How To Write Effective Creative Briefs. And Why It's Important.
Staying Social on Social Media with Really Good Content
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast