What if the bottom line in Customer Experience isn’t the customer... it’s still the bottom line?
It may seem counterintuitive, but what if the best way to get a business on board with focussing on customers, isn’t by focussing on them at all?
In the penultimate episode of the series I got to talk to a CX commercial queen Jo Boswell about her approach to getting investment in CX that had CFO’s raving about her— And she didn’t start with talking about fixing customer pain points.
Listen-in to her British Airways career stories from riding Concorde on the ‘Bob Job’ serving as a graduate assistant to legend Bob Ayling, to reclaiming an unintentionally sexist slight in the 90’s and being known as one of the four horsewomen of the apocalypse to her eventual senior roles leading the way to better customer value management through data, insight and technology.
You are in for a treat, my CX friends!
Read more and subscribe to our channels:
Sign up https://bit.ly/2ZDYCcB
Youtube https://bit.ly/3jdBU2w
Spotify https://spoti.fi/33AIx9F
Show notes https://bit.ly/2ZBcILF
LinkedIn https://bit.ly/3a0cDVx
Instagram https://bit.ly/32ubulz
Clare Muscutt talks with Liz Berks about research methods & getting closer to customers on any budget
Clare Muscutt talks with Airship’s Strategic Services Lead, Jennie Lewis about the challenges faced by Women in Customer Experience Technology
Clare Muscutt talks with Sarah Sargent about customer experience in housing and non-profit sectors.
Episode #304 Clare Muscutt talks with Adi Tobias about carving out her own role, CX in platform-based businesses, and neurodivergence as CX superpower!
Clare Muscutt talks with Gita Samani about CX and Digital Transformation, Perfectionism and Beating Burnout
Clare Muscutt talks with Sarah Curran-Usher MBE about the evolution of retail customer experience.
Clare Muscutt talks about CX Insights & Women in the Workplace with Kantar Insights CEO, Amy Cashman
Clare Muscutt talks human Centred Design, Inclusion and LGBTQ+ Womxn in CX with Lara Husslebee.
Clare Muscutt talks about CX in IoT and FM with Sharon Boyd, CXO at MKL Innovation.
Clare Muscutt talks with Anita Siassios, about Women in Cyber Security & building female communities
Clare Muscutt talks about Employee Experience in CX with Carolene Méli, Ex Cirque du Soleil.
Clare Muscutt talks CX Metrics, Insight and the importance of Women’s Networking with Chloe Woogler.
Clare Muscutt hosts Amanda Riches as she shares her inspiring story, from inside and outside CX.
Clare Muscutt talk with Debbie Akwara about her journey to becoming a CX Queen, in West Africa.
Clare Muscutt talks with Olga Potaptseva about Agile Customer Experience and violence against women.
Clare Muscutt talks with Jeannie Walters about CX , inclusivity, resilience and adaptability.
Clare Muscutt talks with Diane Magers about applying psychology to CX & life’s swimming pool moments
Clare Muscutt talks with Stacy Sherman about our mother’s influence and advice on female leadership.
Clare Muscutt talks with Maya Khalifa about GCC CX & challenging gender-equality in the Middle East.
Clare Muscutt talks with Jo van Riemsdijk about motherhood, CX recruitment and how to get hired!
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars