This week's episode is entitled "How Sales, Marketing and Customer Success Can REALLY Co-Exist". We talk with Kevin Knieriem, Chief Revenue Officer at Clari
Thanks to our sponsor, Intercom.com! Intercom wants more of the nice people visiting your website to give you money. So they took “that little chat bubble in the corner of a website” and packed it with automatic meeting booking, data capture on leads, conversational bots—and more! Intercom user Elegant Themes added Intercom to their site, and now convert 25% of leads through live chat. Go to Intercom.com/deals.
I think one of the biggest challenges we've seen is the silos that exists between sales and marketing. I ask Kevin how he sees some of the leading companies addressing that. And, how is he seeing them overcome that and actually create stronger bonds and cohesion between sales and marketing.
We also talk about how he's starting to create an operationalize revenue operations in his own company. He tells us a little bit about what he's seen and experienced including a set of best practices of how to take what can oftentimes be good strategic alignment between sales and marketing and really bringing that down to a tactical level like getting going from, "we agree to revenue responsibility across departments at S-K-O" to, what do we do on Tuesday?
He shares some keys to helping make sure that operational alignment happens on a day to day tactical level.
I think finally we're seeing a number of places where AI is having real practical applicability and it feels more accessible to organizations.I also ask him, are there other applications of AI he sees specifically and are there additional elements that may be more theoretical now, that he thinks in the next 1-3 years are going to become more reachable?
This and a lot more! Listen in or read the full transcript on our blog starting Mon. 11/04/19 6am PST.
Confessions of a CMO: The Secrets and Successes Behind B2B’s Revenue Leaders
Cold Outreach Is Alive! But Are You Doing It Wrong?
The Power of Radio: Building Trust, Credibility (and Pipeline)
The Art & Science of Customer Loyalty: Community, Advocacy and More
Sales Enablement at Enterprise Scale: How Citrix Does It
How to do PR for B2B: Driving Awareness, Thought Leadership AND Leads
The Power of Storytelling in B2B Marketing
Lead follow-up failure. Whose fault is it?
How to enable your entire go-to-market team: Best practices and advice to increase conversion rates and sales success
How to Create an SDR Team that Schedules 24K Demos a Year
How Data Orchestration Drives Greater Pipeline Contribution
The offline blind spot for marketers in the omnichannel world
The Trifecta for Successful Pipeline Development
Sales Enablement and Account-Based Partnering with Scott Salkin, CEO of Allbound.com
Bringing manufacturing Lean/Six Sigma best practices to B2B sales and marketing
Brand Matters: Every interaction and experience, inside and outside the company
Taking your sales career to the next level
The Wizard of Mox Shares SEO Secrets for 2018
Predictable Pipeline with Robert Pease
Why would you define sales personas down to their favorite author?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield