DMOU: Destination Marketing Organization University
Business:Management & Marketing
It's been a phenomenon that has been fun to watch. Over the past 20 years, Des Moines has gone from being known as just another Midwest town to being on virtually every cool Top Ten list there is. On this episode of DMOU, Greg Edwards (CEO of Catch Des Moines) shares the evolution story of his destination's ascendancy, how regionalism has expanded its magnetism and how humor and video play a key roll in staying on top. Plus, a Bonus Round question that deals with the concept of perspective. Join us.
123: Sherrif Karamat • On How DMOs are Missing the AI Opportunity
122: Kelly Barbrey • Destination Ambassadors Elevated
121: Olena Pavlyuk • Destination Marketing in a Country at War
120: Brian Applegarth • The Maximization of Destination Cannabis
119: The Destinations International Convention Question • Artificial Intelligence
118: Adam Stoker • On the Concept of Owned Media
117: Jorge Franz • Organizational Evolution
116: Robert Lopez • Refreshing a Brand
115: Claudia Vecchio • On Stewardship and Engagement
114: Chris Fair • America’s Best Cities 2023
113: Kara Franker • Resurrecting a Destination Event in 100 Days
112: Chris Lewis • It’s not a Visitor Center; it’s a Community Hub
111: Peggy Williams-Smith • Milwaukee in the Spotlight
110: Trace Ward • DMO Success Within a Government Environment
109: Jack Bonney • Engaging the Community
108: Rachel Brown • The Stewardship Imperative
107: Victoria Simmons • Trends to Watch in 2023
106: Phil Werz • Saving the Holiday Season
105: Tracy Kimberlin • An Elegant Funding Model
104: Bryan Tony • Thank the Lord for the Night Time
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