It’s certainly not all doom and gloom. There are some wonderful examples of brands that are highly successful at engaging mothers, which is leading them to enjoy market share gains. Mothers will gravitate towards brands that can show they understand what mums need and what they have to deal with every day, and how tough it is to be a mother.
In this episode I profile six marketing strategies which are proving highly effective for brands and business owners wishing to attract mothers and their families. This is a practical episode designed to celebrate and highlight some of the great work being undertaken.
For the show notes head to: https://www.marketingtomums.com.au/podcast/ep41-with-katrina-mccarter-what-brands-are-getting-right/
52 Building Engaged Communities with Belinda Jennings
51. Partnerships and Collaborations with Katrina McCarter
50. Marketing to Gen X Mums with Susie O’Brien
49. Power of Facebook Groups with Katrina McCarter
48. Power of Purpose with Monica Meldrum
47. Growth of Audio with Megan Lazovick
46. Growth of Women in Business with Tina Tower
45. Marketing to Single and Solo Mothers with Jacinta Tynan
44. Health and Wellness Boom with Sam Wood
43. Marketing to Tech-First Parents with David Butler
42. Reaching Mums with Influencer Marketing pt2 with Natalie Giddings
40. Why your brand name matters with Louise Karch
39. Attracting Mums to your brand using PR with Jules Brooke
38. Podcast Popularity Among Mothers with Elissa Ratliff
37. Understanding the impacts of home isolation with Katrina McCarter
36. Marketing to Millennial Mothers with Eddie Geller
35. Pinterest Marketing with Carin Lee-Skelton
34. Mothers and Covid19 with Jola Burnett
33. The Rise of Femtech with Marija Butkovic
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