In this episode, Kristina speaks with Jeff Eaton, senior digital strategist at Lullabot and former Drupal programmer. Jeff shares his insight on conducting large-scale content inventories and his approach to working with stakeholders, each a crucial step in discovering one's content reality.
Episode 29: Bram Wessel, Factor - User-Centered Enterprise IA
Episode 28: Abby Covert, Etsy - How to Make Sense of Any Mess
Episode 27: Ryan Skinner, Forrester - How to Treat Content as a Business Asset
Episode 26: Christine Polewarczyk, SiriusDecisions - Enterprise Content Strategy and Operations
Episode 25: Rebekah Baggs and Chris Corak, Onward - Integrating Content Strategy and SEO
Episode 24: Dana DiTomaso, Kick Point - Marketing and Measuring Content
Episode 23: Mike Petroff and Aaron Baker, Harvard University - Democratizing Data at Harvard
Episode 22: Tina O’Shea, QuickBooks - How Content Teams Work at QuickBooks
Episode 21: Lou Rosenfeld, Rosenfeld Media - Industry Leadership in a Time of Change
Episode 20: Cruce Saunders, [A] - Enterprise Content Publishing
Episode 19: Karen Cross, Atlassian - Building a Content Design Team
Episode 18: Rachel Lovinger, Publicis Sapient - The Changing Roles of the Content Strategist
Episode 17: Hilary Marsh, Carrie Hane, and Dina Lewis - Content Strategy for Associations
Episode 16: Tracy Playle, Pickle Jar Communications - Content Strategy in Higher Ed
Episode 15: Angela Gorden, Dropbox - UX Writing at Dropbox
Episode 14: Sarah DeAtley, Microsoft - Data Science and Content Analytics
Episode 13: Gene Shannon, Shopify - Establishing a Culture of Content Strategy and UX
Episode 12: Laura Trujillo and Ashlee Harris, City of Austin - User Research and Creating Empathy
Episode 11: Lisa Maria Marquis - Content Design and Auditing
Episode 10: Abby Covert, Etsy - Information Architecture and Content Strategy
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