Yana Welinder is the CEO of Kraftful. We spoke a year ago on this podcast about her mission to help solve usability in IoT startups, but she's since gone all-in with a hard pivot to build an AI-powered product co-pilot. The company's growing like crazy and we caught up to talk about what's changed since our last interview.
Episode highlights:1. Pivoting was hard but the time (and tech) was right
Yana was solving a problem she deeply cared about, but when ChatGPT hit primetime she realised she could solve an even more important problem. She dreaded sending the email to existing users, but everyone was super-positive.
2. It's important to validate your pivot ahead of timeYana did some background research by stealthily positioning herself at conferences as the founder of a startup solving the new problem. People were super-keen to share feedback and this gave her confidence in the pivot.
3. Kraftful will replace a lot of PM tasks, but not PMsThere's still plenty of room for product managers in an AI-powered world. The best PMs will use smart technology to automate away necessary, but ultimately lower leverage tasks, and enable PMs to concentrate on strategy.
4. There is a possibility of dependency on AI-powered tools, but that's OKIs there a danger that people forget how to do PM work without AI tools? Sure, but Yana likens the situation to using Google Maps. How many people know how to get where they're going without assistance?
5. Hallucinations are going away soonThere are well-known issues with inaccurate text coming out of LLMs, but the tech is developing fast. It's possible to mitigate the worst of the effects by including deep context & narrowing focus rather than using LLMs as a Swiss Army Knife.
Contact YanaYou can catch up with Yana on Twitter or check out Kraftul at Kraftful.com.
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Transforming companies & instilling a product mindset (with Dave Martin, founder of Right To Left)
Avoiding the agency trap & ADHD in Product (with Janna Bastow, CEO ProdPad, co-founder Mind the Product)
Lifelong learning & the perils of time-based roadmaps (with Andrea Saez, Product Growth & Education @ ProdPad)
Managing Tension in Product Management (with Marc Abraham, author & Head of Product @ ASOS.com)
Product Processes & the Importance of Work / Life Balance (with Busayomi Omotosho, PM @ Softcom)
Growing a PM career & the importance of side hustles (with Victoria Tkatch, Senior PM @ Sonos)
Technical Product Management & the importance of mentorship (with Mark Yamashita, Technical PM @ Sensibill)
API Product Management & mountain climbing as a metaphor (with Elina Sokolovska, PM @ Flux)
AI Product Management & The Importance of Communication (with Mark Graham, Lead PM @ Sharktower)
Entrepreneurship & being a founder (with Matt Wilkinson, Founder @ Zenquiries)
The role of education in leadership (with Mac Maistrelli, Engineering Leader @ Blocket)
Building inclusive products for all (with Nidhi Wadmark, PM @ PayPal)
Making yourself heard in the workplace (with Priyanka Naik, Growth PM @ Advarisk)
Networking to start your Product career (with Anna Lieberman, aspiring PM)
Using your experience to teach the next generation (with Maanas Bukkuri, PM and educator)
Putting users back at the heart of UX (with Dr Nick Fine PhD, UX consultant)
Being an AI Product Manager (with Pouya Jamshidiat, author & Senior PO at Eagle Genomics)
Getting started in Product (with Becca Vibert, Product School speaker & PM @ Fiit)
Product leadership & how heroism doesn't scale (with Saeed Khan, product consultant @ Transformation Labs)
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